I put it to Gordon Brown, David Cameron or Gleggy that if you had implemented the idea below as a keystone policy in your election manifestos, you would have been declared a clear-cut winner already. You would have the peoples vote. You would have my vote at least.
This idea is too good to be true – a ‘win-win’ idea as far as I can see. Screw the arguments about civil liberties (I could see the human rights brigade becoming a bit snivelly about this one), this idea for self government is not only simple and flawless, its also fun. Here’s the idea:
Speed Camera Lottery
Can we get more people to obey the speed limit by making it fun to do? The idea here is capture on camera the people who keep to the speed limit. They would have their photos taken and registration numbers recorded and entered into a lottery. Winners would recieve cash prizes and be notified by post. Better still, the winning pot would come from the people who were caught speeding:
Now come on Mr Brown, Mr Cameron or Mr Clegg, what is wrong with this idea? Its a vote winner. Ok it might be perceived as a fairly shallow attempt at vote winning, but who cares, its a damn good idea. There must be at least ONE High-Ranking Whitehall Mandarin who is willing to put his balls on the line to get this idea implemented as policy????
The concept of the Speed Camera Lottery was dreamed up by american Kevin Richardson, who submitted his idea to the tremendously joy-making initiative set up by Volkswagen called The Fun Theory. Volkswagen thinks that in order to change peoples behaviour for the better, its best achieved through simple and above all fun means. I couldn’t agree more, and, ok its obviously a clever piece of brand alignment/crowdscourcing/viral marketing but who cares – some of the ideas submitted on their website are brilliant. Check out the The World’s Deepest Bin.